基于博弈论的电子商务零售商与传统零售商的价格竞争模型

摘要

运用博议论与信息经济学的理论对电子商务零售商与传统零售商共存情况下的价格竞争进行分析，建立价格竞争模型，寻找两者均可接受的均衡价格，并结合我国开展电子商务的现状，给出了几点政策性的建议。%By using game theory and information economics.According to thepresent state of China's EC(Electronic Commerce)market,game theory model of price competition between EB(Electronic Business)retailer and traditional retailer is set up to find Nash equilibrium of price competition.It comes out following conclusions:Fist,the cost of commodity is crucial to EB retailer,who should exert himself to get the cost down to win the competition.Second,it will help EB retailer to increase market demand and make more profit through the sale,if he can keep the delivery cost down to the best of his ability.Third,as the Internet population increases,EB retailer will aggrandize his profit and market share.