机译:模拟商业过程和客户行为以估计新产品的扩散率
Chaire Action Commerciale et Distribution, Conservatoire National des Arts et Métiers 40, rue des Je(u)neurs, 75002 Paris, France;
Laboratoire d'Informatique de l'Ecole Polytechnique, Ecole Polytechnique & CNRS 91128 Palaiseau Cedex, France;
Department of Transportation & Logistics, Malaysia University of Science and Technology Kelana Square, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia;
Analytic marketing; coherent market; commercial process; customer behavior; diffusion of innovations; Markovian model; probabilistic modeling; waiting time;