服饰:文化的一种载体及传播媒介

摘要

This paper analyzes characteristics of the medium of clothing culture, describes functions of clothing culture and evaluates the communication effect of the medium of clothing culture by defining the concept and connotation of medium of clothing culture from the perspective of communication. The research believes that clothing is an important symbol of human civilization as well as an important carrier and communication medium of culture due to its symbolic feature. Clothing carries rich contents of folk culture, institutional culture and aesthetic culture and has cultural characteristics such as utility, ethicality and national character. As the medium of clothing culture can carry rich information and has various communication means and the significance of communication can be interpreted from different perspectives, it can produce communication effects of visual form, wide space time and timely information communication. The formation of clothing medium is the result of combined action of the society, history, politics and culture.%从传播学的角度出发,通过界定服饰文化媒介的概念及内涵,分析了服饰文化媒介的特点,阐述服饰文化的功能,对服饰文化媒介的传播效果进行了评价.研究认为服饰是人类文明的重要标志,因其所具有的符号性,它也是人类文化的一种重要载体及传播媒介.服饰承载着民俗文化、制度文化及审美文化方面的丰富内容,具有实用性、伦理性及民族性等文化特点.由于服饰文化媒介能够承载丰富的信息量,传播手段多样,传播的意义能够被多重解读,它可以达到形式直观、时空广泛、信息交流及时的传播效果.服饰媒介形成是社会、历史、政治、文化等各方面综合作用的结果.