我国当代旅游纪念品文化内涵的艺术设计

摘要

Souvenir is kind of carrier of the regional culture and urban culture of the tourist city, reveals rich hu-manistic connotations and is a best evidence of the tourist ’s experience. The development of souvenirs in contemporary China can be realized by topics, images, sculpts, colors and patterns, together with the local cultural elements. In this way, the cultural connotation of the tourist city can be visualized and the memory of the city can be sustained. Mean-while, tourists will be aroused emotionally, brand culture can be promoted and the market of souvenirs can be enhanced.%旅游纪念品是旅游城市地域文化和城市文化的一种载体，蕴涵着丰富的人文内涵，是旅游者旅行经历的最好见证。我国当代的旅游纪念品开发设计可以通过题材立意、形态造型、材质肌理、色彩运用以及纪念品包装融入当地地方性文化元素，用视觉化语言传达旅游城市的文化底蕴，提升文化内涵，延续城市的历史记忆，与游者产生情感共鸣，并藉此推动旅游城市品牌文化的传播，并促进旅游纪念品市场的发展。