FLASH动画在网络广告中的应用与表现略论

摘要

The FLASH animation application performance online advertising artistic design concept is to convey and enhance the commercial value of the product .In the FLASH animation design ,graphics ,text ,color and language of its composi‐tion .FLASH animation design ,painting ,visual arts ,its designed purpose is to transmit information to the audience ,to inspire audiences to attract viewers .FLASH animated ads than traditional forms ,it can seize people's attention ,easier to narrow the distance of the consumer and enterprise products%　　在网络广告中,FLASH动画的应用与表现就是传达其艺术设计理念和提升产品的商业价值.在FLASH动画的设计中,图形、文字、色彩是其构成语言.FLASH动画设计同绘画一样是视觉艺术,其设计的目的是要向观众传递信息,激发观众、吸引观众.与传统广告形式相比,FLASH动画广告更能抓住人们的视线,拉近消费者与企业产品的距离.