文化资本向商业资本的符号转化——兼谈视觉文化时代齐鲁文化的影像转播

摘要

齐鲁大地是儒家文化的发源地,儒家文化是中华民族的文化核心,几千年来形成了中华民族的凝聚力。在当今科学主义和功利主义盛行的时代,儒家文化强调＂礼义＂,倡导＂仁爱＂的思想,在世界文化中的意义越来越突出。因此,通过强势的影视传媒将儒家文化传播天下,滋养世人,促进中华文明进步,也越来越重要。%Qilu is the birthplace of the Confucian culture,which is the core of Chinese culture.For thousands of years,it helps to form the cohesion of the Chinese nation.In the present age that both scientific and utilitarian prevail,the Confucian culture should emphasize propriety and justice,promote benevolence,and is becoming more significant in the world.Thus,it is more important to spread the Confucian culture worldwide and nourish the world by film and television so as to improve Chinese civilization.