基于用户年龄的微博信息分享行为研究

摘要

This study focuses on the information sharing behavior of different age groups. Based on the data obtained from 168 interviews, statistical and correlation analyses are performed. For different age groups, users exhibit common features and specific features. Users of all ages open microblogging mainly because of the influence of users around them and recommendations of friends. The contents posted on the microblogging are mostly about feeling, daily life, and personal interests and views. However, young people present higher initiatives on opening a microblogging account and use it with higher frequency and more time.%　　研究了不同年龄用户的微博信息分享行为。通过访谈，获得168份关于微博信息分享行为的问卷。对此数据进行数学统计和关联分析，发现不同年龄段的微博用户在微博使用行为上存在着相似性与差异性。各年龄段用户开通微博的主要原因均为周围人都用和时代潮流，发布内容都以心情、生活类为主，附带兴趣爱好和看法。但是，年轻人更倾向于主动开通微博，且开通微博更久，使用微博的频率及在微博上停留的时长均远超过年纪较大的人群。