微博舆情生成机制研究

摘要

在文献分析的基础上，引入系统研究方法，界定了微博舆情生成机制。微博舆情生成系统包括：舆情主体、舆情事件、舆情平台、舆情本身四个要素，并在此基础上剖析了微博舆情生成的基本规律。研究发现：微博舆情的生成是复杂的四个要素相互作用、相互影响的过程；微博舆情产生的社会根源是现实社会及其事件；微博舆情传播当中，意见领袖对于舆情的生成至关重要。%Based on literature analysis, the paper introduces a system research method and defines the micro-blog public opinion formation mechanism. Micro-blog public opinion generation system includes four elements of public opinion subject, public opinion event, public o-pinion platform and the public opinion itself. Then the basic rules of the micro-blog public opinion formation are analyzed based on the a-nalysis of the system elements. It is found that the generation of micro-blog public opinion is a complex process of the interaction and in-fluence of the four elements;the social roots of micro-blog public opinion is the social reality and the social event involved;opinion lead-ers is crucial for generation of public opinion in micro-blog public opinion communication process.