网络谣言对受众再传播行为的影响机理研究

摘要

Web 2.0背景下人们可以方便地在网上发布或转发信息，这使得谣言开始在网络上大范围流传，网络成为谣言发生的重灾区。网络谣言传播可分为网络谣言的生成和传播两个阶段，网络谣言能够大范围传播关键在于受众对谣言信息再传播，是什么因素在影响受众的再传播行为。本文基于SOR模式，从信息内容特性、传播者特性和信息受众个体特性三个方面构建了网络谣言对受众再传播行为影响的机理模型。%In the era of Web 2. 0, people can easily post or re-transmit information on the Internet. So, rumor could easily begin its wide spread on the Internet, which makes the Internet become the hardest hit area of rumor. The key issue for online rumors spread depends on the re-transmission behavior of information audiences. Focusing on the factors influencing the re-transmission behavior of information au-diences, based on the SOR model, we establish a mechanism model from three aspects of online rumors content, the characteristics of transmitter and information audiences.