众筹网站用户参与度影响因素研究--以“众筹网”为例

摘要

According to the characteristics of crowdfunding websites, combined with technology acceptance model, this paper built a mod-el of user participation in crowdfunding websites. Taking zhongchou. cn as the example, we verified the model as well as the hypothesis through a questionnaire survey. The results showed that the variables including feedback and perceived risk were the key factors influencing user participation in crowdfunding websites. Finally, we provided recommendations on future development for crowdfunding websites and project sponsors based on these uncovered key factors.%针对众筹网站的特点，结合技术接受模型，构建众筹网站用户参与度模型。以“众筹网”为例，通过问卷调查的方式对研究模型和假设进行实证检验，得出回馈性、感知风险等变量为众筹网站用户参与度的关键影响因素。最后，结合关键影响因素，面向众筹网站与项目发起方提出相关发展建议。