互联网环境下媒介议程与政策议程设置相关性实证研究

摘要

With the devolepment of Internet environment, How to impact on the policy agenda-setting of the media? In this paper,we fo-cu on these subjects,such as empirical research of agenda data of internet media, traditional media agenda ,the NPC data and related data The study found that the traditional media agenda and the agenda of the new media have a positive role in pushing forward the policy agen-da. Traditional media agenda than the new media agenda has a greater influence on the policy agenda;new media agenda and policy agenda to some extent the fault exists. New media appears to make up the limitations of the traditional media agenda. It suggested that new media agenda and traditional media agenda should be jointly to promote the policy agenda.%互联网环境下，媒介对政策议程设置效果有何影响？对网络媒介议程数据、传统媒介议程数据和政策议程数据进行实证，研究对比网络媒介议程及传统媒介议程对政策议程设置效果。研究发现，传统媒介议程和网络媒介议程对政策议程具有正向推进作用，传统媒介议程较网络媒介议程对政策议程的影响更为显著；网络媒介议程与政策议程存在某种程度上的断裂；网络媒介的出现弥补传统媒介议程局限性，议程设置主体更加多元，议程流向发生变化。研究建议，网络媒介议程和传统媒介议程互动融合，共同推进政策议程构建。