面向主题分类的网络舆情博弈形成机制研究*--基于三主体研究

摘要

对存在三类利益主体的网络舆情形成机制进行研究。在对舆情主题类别划分的基础之上，进行舆情主题与不同的参与主体组合的匹配，然后构建对应的三方博弈模型，运用演化博弈的思想求解不同情境下各个参与主体的演化稳定策略。进一步，通过分析演化均衡解的结构，得出相应的舆情应对指导方案。%This paper focuses on the formation mechanism of online public opinion which involves 3 different stakeholders. Based on the classification for public opinion topics, the paper links each specific type of participant with various topics, creates relevant equations, and solves equations in which certain participants group under different situations may choose to use a certain evolutionary game. In addition, by analyzing the structure of the evolutionary equilibrium solution, the paper proposes corresponding guidance advice for online public o-pinion crisis solving.