中国政府网络舆情治理政策研究：态势与走向

摘要

Focusing on the current status and future directions of online public opinion governance policies made by Chinese government, the study conducts content analysis of 48 openly available policy documents, of which above half of them is found to focusing on negative online public opinions. For the goals of governance, governments mainly tried to reduce the negative effects and keep the society stable and harmonious. In addition, when referring to the principles for governance, governments paid attention to issues about responsibility, collaboration, arts of governance and effects of governance. Moreover, governments should make more efforts in performance evaluation and online public opinion analysis.%以内容分析法和软件工具对公开可得的48份由政府机构发布的政策文件进行分析。研究表明，当前中国政府机构治理目标较为单一，出发点仍为消除负面影响，维护政府形象和社会稳定。从治理原则来看，政府机构注意到网络舆情治理中的责任问题、协作问题、治理艺术和治理效果等。政府机构需要在网络舆情的研判和网络舆情工作的评价方面作出更多努力。