我国上市光伏企业的EPFOW竞争情报分析模型构建

摘要

[Purpose/Significance]The paper's purpose is to provide decision reference for Chinese PV listed enterprises by constructing the competitive intelligence analysis model, and to meet the competitive intelligence needs.[Method/Process] Firstly, the paper analyzes the influence factors of implementing competitive intelligence of Chinese listed PV enterprises.Then, after determining the demand of the competitive intelligence of Chinese listed PV enterprises, the paper constructs the EPFOW competitive intelligence analysis model.Finally, Trina Solar and its competitor Artes are analyzed as an example of the EPFOW model specific studies, then it proposes corresponding countermeasures.[Result/Conclusion] Based on the four aspects including market and policy environment analysis module, patent information analysis module, financial and operational risk analysis module, and analysis of multi-source and decision-making information in Web environment, the EPFOW model constructed in the paper gives the ways and means to carry out the competitive intelligence work for Chinese PV enterprises.The study expands the research scope and application of competitive intelligence.%[目的/意义]本研究希望通过构建上市光伏企业的竞争情报分析模型,满足其竞争情报需求,为其开展竞争情报工作提供决策依据.[方法/过程]首先探讨了上市光伏企业实施竞争情报的影响因素,分析了其竞争情报需求,进而构建了我国上市光伏企业的EPFOW竞争情报分析模型,最后以天合光能及其竞争对手阿特斯为例进行分析,并提出了相关对策. [结果/结论]从市场及政策环境、专利信息、财务及经营风险和Web环境下的多源辅助决策信息四个方面构建了EPFOW竞争情报分析模型,明确了上市光伏企业开展竞争情报分析工作的方法与途径,拓展了竞争情报的研究和应用范围.