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基于风险社会放大框架理论的邻避舆情传播

         

摘要

[Purpose/Significance]In the process of propagation,caused by various amplification mechanisms,the NIMBY risk brings a-bout ripple effects of far exceeding events. Therefore,the study of public opinion dissemination mechanism can help to weaken the risk of avoiding NIMBY risk.[Method/Process]Based on the SARF model, the 4 stage model of public opinion dissemination was set up and the characteristics of public opinion and it's constructivism significance to the people's resistance behavior of each stage were studied.[Re-sult/Conclusion]The elimination of public opinion were the results of multiple factors, such as asymmetric information, failure to re-spond, strong government intervention and policy compromise. The governance of public opinion should be built under the framework of risk weakening. It is suggested that measures should be taken from three aspects, such as exposure of risk information, decontamination and emergency in the period of hot discussion to control reasonable dissemination of public opinion.%[目的/意义]邻避事件在传播过程中经过各种放大机制,造成了远超事件影响的涟漪效应,因此研究其舆情传播的特征及表现有助于弱化邻避风险.[方法/过程]基于风险社会放大框架(SARF),构建了舆情传播的4阶段模型,剖析了每一个阶段舆情的特征及对民众抗争行为的建构意义.[结果/结论]邻避危机中舆情的传播与演化是信息不对称、回应机制失灵、政府干预失当、政策妥协等多重因素叠加的结果,处置不当则演变为群体性事件.邻避舆情危机的应对需构建在风险弱化的框架内,建议从风险信息批露、去污名化、热议期的舆情应急三个方面弱化风险,引控舆情的合理传播.

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