新疆电视台《走遍中国》对外传播中的传播技巧分析

摘要

传播技巧在对外传播中是取得最佳传播效果的关键。新疆电视台在吉尔吉斯斯坦播出的《走遍中国》节目，恰当运用“一面提示”、“明示结论”与“寓观点于材料”、“诉诸理性”与“诉诸感情”等传播技巧，并结合“议程设置”理论，在对外传播中取得了较好的传播效果。%Communication skils are the key factors to achieve the best communication effect in international communication. "Across China" made by Xinjiang Television Station is broadcast in Kyrgyzstan, and it uses properly the communication skils of “one-side tip" , "expressive conclusion" , "combination of perspectives with material", "appealing to reason" and "appealing to emotion” . The theory of "agenda setting " is helpful in achieving excelent communicative effects.