Based on the survey date of 372 residents in Nanjing city, with the contingent valuation method and multiple linear regressive model, this paper measures the residents’ willingness to pay for haze governance and analyzes the influencing factors of it. The conclusions of this paper are as follows. Most respondents (82.26%) are willing to pay for haze governance, and the highest average WTP is 37.67 CNY per month. The main reason of unwillingness to pay is that the residents think the government or enterprise should be responsible for the haze governance. The residents’ educational level, incomes of householder, the level of cognitive to the haze, outdoor time and whether having watched theUnder the Dome are significantly correlated with WTP; however, sex is significant negative correlated with WTP, it means that women are more willing to pay for haze governance than men. Age, number of children, number of senior people in the home and attention to the environment are not correlated with WTP.%基于372名南京市民的调查数据，采用条件价值评估法(CVM)和多元线性回归模型分析居民对雾霾治理的支付意愿及其影响因素。结果表明：居民支付意愿较高，占有效问卷的82.26%，最大支付意愿均值为37.67元/月；居民不愿意支付的主要原因是认为雾霾治理支付责任人应当是政府或污染源所属企业或个人；居民支付意愿与性别显著相关，女性支付意愿高于男性，与文化程度、户主年收入、对雾霾的认知度、每天户外活动时间、是否看过《穹顶之下》呈显著正相关，与年龄、家中儿童数、家中老人数、对环境的关注度不相关。
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