运用“参与式传播”提高高校网络资源利用效率

摘要

Through the comparative analysis between " 5W" and participatory communication mode, participatory communication mode of two - way interaction is more suitable for the communication of college education resources network. So paper comes up with the communication process about college education resources network of two - way interaction based on participatory communication mode. And taking VOD for example, basing on the satisfaction of resources, designs a actual communication process sorting satisfaction degree to improve the utilization efficiency of resource%通过对拉斯韦尔“5W”传播模式和参与式传播模式进行对比分析，发现参与式传播模式的双向互动信息传播过程更适合于高校网络教育资源的传播．据此提出以参与式传播模式为基础，建立双向互动模式的高校网络教育资源传播过程，并以视频点播系统建设为例，设计以使用者满意度评价为依据，对视频资源进行满意度排序的实际传播过程，以提高资源的利用效率．