中国景观村落旅游品牌构建研究——以三江县程阳八寨为例

摘要

China's ancient village is the spiritual and material civilization basic carrier of Chinese nation accumulated for thousands of years.In the process of urbanization,the traditional culture of the ancient village is also suffering from the impact of modern culture to meet the market demand and developed into tourism products.How to cultivate the landscape village culture tourism brand based on the tourism development and inherit the ancient village culture is the focus of this paper.%中国的古村落,是中华民族千百年积淀下来的精神文明和物质文明的基础载体。在城市化进程不断推进的今天,古村落所蕴涵的传统文化在为满足市场需求而开发成旅游产品的过程中也正在经受着现代文化的冲击,如何在旅游开发的基础上培育景观村落文化旅游品牌,从而保证古村落文化的传承,是本文研究的重点。