贵州民族文化创意产业发展路径研究--基于价值链和“互联网＋”视角

摘要

With the development of creative economy,the cultural creative industries have become the main driving force to promote economic development in many developed countries.In recent years,the ethnic cultural creative industries as the main force to the development of Guizhou province,its development path has been explored.Guizhou as the under-development regions,the ethnic cultural creative industries have been at the low end of the industry value chain.From the value chain perspective,the ethnic cultural creative industries upgrade from the low-end of the value chain to high-end.While the “internet plus”model of“cultural creative network platform”is the future direction,the ethnic cul-tural creative industries of Guizhou could along with the paths of“enterprise nodes-modular supplier-core enterprise”to achieve the industrial upgrading.%随着创意经济的发展，文化创意产业成为众多发达国家推动经济发展的主要推动力量。贵州近年也将民族文化创意产业作为后发赶超的主要力量并一直探索其发展路径。作为后发地区，贵州文化创意产业一直处于价值链中低端，在价值链视角下，产业沿着从价值链低端向高端的路径实现升级；而“互联网＋”模式下的“文化创意网络平台”为贵州民族文化创意产业的升级指引了新方向，文化创意企业可以在网络平台内沿着“节点企业－模块企业－核心企业”的路径实现升级。