雾霾对游客出游决策的影响探讨

摘要

环境与旅游有着紧密的关系，旅游业受资源和环境的限制，雾霾也必然对旅游业带来很大的影响，主要表现在旅游资源、旅游设施、旅游安全等方面。旅游的发展是基于人类的旅游经济活动之上的，雾霾的出现限制了人类的活动。文章通过 SPSS 软件对调查数据做回归性分析，发现雾霾对游客的安全健康、出游意愿和目的地的选择等三大出游行为决策因素有很大影响。根据当前的旅游发展状况，提出倡导绿色旅游、低碳旅游转型升级等应对雾霾之策。%Environment and tourism have a close relationship.Restrictions of by resource and environment, such as haze,bring great impact on the tourism industry,mainly in tourism resources,tourism facilities,tourism safety etc.The development of tourism is based on the tourism economic activities of mankind.Haze limits human activities.By SPSS analysis,the paper argues that haze has a great impact onsuch tourist decision-making factors as safety and health,willingness and destination choice.According to the current situation of the development of tourism,the paper puts forward some countermeasures for the tourism industry to deal with haze.