消费主义思潮作为发达资本主义国家强有力的意识形态，自改革开放以来逐渐影响我国，其背后所隐含的物质主义、享乐主义、个人主义的价值取向，给大学生带来了理想信念迷失、社会责任感旁落、主体责任意识消融等消极影响。思想政治教育应从汲取传统文化的精神价值、提高理性批判能力、构建理性消费观方面来应对。%As a powerful ideology in the developed capitalist countries,consumerism gradually affects china since the reform and opening of 1978. The value of materialist,hedonism and individualism which is hidden behind the consumerism has brought bad influence to university students. They are made lost of ideal belief and social responsibility. Their consciousness of self responsibility is also melting. The ideological and political education on university students should be carried on by deriving spiritual value from the traditional Chinese culture,improving students ’ ability of rational criticism and helping them build a rational consumption concept,etc.
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