The neology zhlke is a new name of the job brokers who can introduce certain job to seekers through the information or public relations he has and gets some brokerage. From hangtou, huishou,qianke, jingjiren, zhongjieren, jieshaoren, zhijie, lietou, weike, to zhike, the substitution of the job broker's names in Chinese witnesses the changing course of the job broker developed from its budding times to professionalization, from private practice to public lawfulness, which also shows the word' s particular sociocultural and psychological factors.%网络新词"职客"是职业经纪人的新名称,指利用自己掌握的信息或人脉给人介绍工作并收取一定费用的人。从"行头、会首、掮客、经纪人、中间人、中人、中介人"到"介绍人、职介、猎头、威客、职客"———名称的变化展现了职业经纪人这一职业从萌芽发展到专门化、从私下惯例行为走向公开化合法化职业的演变历程。同时,词汇的更替也折射出了不同时代的社会文化心理。
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