《蝴蝶歌飞》对打造贺州文化品牌的启示*

摘要

Hezhou,Guangxi's ancient town with thousands of years,needs to construct a cultural brand by deeply digging up in order to revive.Song of Flying Butterflies,based on the Yao people's folk song-Song of Butterflies and the story of Yao Princess,has,to some degree,developed into a successful cultural brand.However,it is only in the preliminary phrase.In order to be a mature ur-ban cultural brand,Song of Flying Butterflies should make further effort in the direction of three-di-mension and industrialization.%广西千年古镇贺州要实现再崛起，需要深入挖掘、打造文化品牌。《蝴蝶歌飞》汲取了瑶族民歌《蝴蝶歌》与瑶妃历史故事，成为一个较为成功的文化艺术品牌，但这尚属初步进入阶段，要真正培育成一个城市文化品牌，还必须朝立体化、产业化的方向，做进一步的努力。