语言经济学观照下国际传播能力建设的创新策略

摘要

Strengthening the capacity building of Chinese global communication is an inevitable demand of implementing China's international communication strategy and shaping its global new image.From the problem-oriented perspective, in this regard, it can be seen that there exist hidden anxieties all over the country.Based on the analysis of the four principles of language economics, this paper puts forward some strategies for the solution to the anxieties, which embody the unity of the universality and the diversity, the attraction and the propagation force, the necessary investment and the cost saving, and the realistic interests and long-term benefits in innovative strategies.%加强国际传播能力建设,是中国实施国际传播战略、树立国际新形象的必然要求,而中国各地在国际传播能力建设中却存在着一些问题和隐忧.用语言经济学的四个核心要素来剖析这一实际情况,建议中国各地在加强国际传播能力建设时要采用通用性与差异性、吸引力与传播力、必要投资与节约成本、现实利益与长远效益相统一的创新策略.