岭南地域文化影响下的广告设计——以广彩瓷及其图案为切入点

摘要

广告是一种经济现象，且它在追求商业目的的同时，还蕴藏着某种文化观念和文化价值。以“广彩瓷及其图案”衍生出的商业美学观点作为切入口，思考如何将传统地域特色融人到现代设计之中，如何从民族内涵中吸取精神力量，弘扬中华文明，创建具有中国特色的传播理念，为本土品牌广告的性格塑造以及有效传播发挥作用。%Advertisement is a kind of economic phenomenon ,It contains some cultural concept and value when it pursuits commercial purpose. The Commercial aesthetic view of GZ Color Ceramics to be a break -through in it, thinking about how to get the traditional regional characteristics into modem design and how to absorb spiritual power from national connotation, and to carrying forward Chinese culture, creating the dissemination ideas with chinese characteristics and playing a role in disposition mold of native place brand advertizing as well as effective communication.