Research of rural e-commerce from historic process of China’s rural economic and social trans-formation begins from the typical example–Shaji Model of China’s e-commerce in rural areas, and then to more e-commerce practice in other rural areas of China. Based on the above, roles of e-commerce for rural social and economic transformation are summarized. More and more field and subject studies show that e-commerce in rural area of China is entering a new stage of development and is playing an increasingly significant role in assisting rural economic and social transformation. The paper also analyses the challenges of China’s rural e-commerce in its present development stage and points out that rural e-commerce represented by rural e-businessmen is just in the beginning phase and the future development of rural e-commerce the road is still long. Finally, the paper con-cludes with a discussion of related policy implications and recommendations.% 将农村电子商务放在农村经济社会转型的历史过程中加以研究，从典型案例——沙集模式切入，推及更多的农村电子商务实践案例，在此基础上归纳农村电子商务助推农村经济社会转型的作用。实地调研和课题研究显示，中国农村电子商务正在步入新的发展阶段，电子商务给农村人口带来发展理念和基本素质的改变，堪称农村经济社会的“转基因工程”，在助推农村经济社会转型上发挥着越来越大的作用。分析了现阶段中国农村电子商务在自身发展及助推农村经济社会转型过程中面临的挑战，指出以农村网商为代表的电子商务还仅仅是开始，未来的发展任重道远。最后讨论了由此带来的政策启示和建议。
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