在线社交网络信息传播研究综述

摘要

Online social networks are now recognized as an important platform for the spread of information. A lot of effort is made to understand this phenomenon, including popularity analysis, diffusion modeling, and information source locating. This paper presents a survey of representative methods dealing with these issues and summarizes the state of the art. To facilitate future work, analytical discussion regarding their shortcomings and related open problems are provided.%在线社交网络已经成为当今社会信息传播的重要载体,形成了与现实世界交互影响的虚拟社会.大量的研究工作都致力于理解在线社交网络中的信息传播,包括流行度预测、传播建模、信息溯源等.该文综述了这些研究工作的最新成果,对当前社交网络信息传播的研究进行了总结.在综述的基础上,结合大规模在线社交网络的特点,给出了在结构、群体约束下的信息传播进一步的研究方向,包括流行度特征点的预测、信息传播宏微观交互机理研究、不完整观测条件下观测节点的选取等.