媒介研究中的科技与文化--对媒介决定论的再思考

摘要

There are two quite different views in the study of media culture:media determinism,and the theory of social and cultural choice.Media determinism says that new technology can bring about new forms of social culture .But social and cultural determinism is thought to have social and cultural context of potential“call”.And then a corresponding form of science and technology arise.With the emergence of new media,media determinism seems to occupy the mainstream place.But the theory of choice can also play a good role .There should be a complementary relationship between them . The emergence of new media is supposed to the“resultant force”of the progress of technology and culture of the“call”.%在媒介文化研究中存在着两种截然不同的观点：媒介决定论和社会文化选择论。媒介决定论认为新科技带来新的社会文化形式；而社会文化选择论则认为先有社会文化语境的潜在“召唤”，然后才出现相应的科技形式。随着新媒介的出现，媒介决定论似乎占据主流，但是文化选择论对媒介决定论又起到很好的补充作用，它们之间是一种互补关系。新媒介的出现应该是在科技的进步和文化“召唤”的合力作用下产生的。