消费社会的发展使得人们的生活方式、行为习惯等方面发生重大变化。在这一过程中，女性作为一个稳定的积极的消费群体不断被塑造着和发展着。这虽然给予了女性更多的权利和自由，也使女性被另一种隐性的力量所异化。认清这压制女性的隐性力量归还女性的应有权利是当今社会女性发展的必要条件。在对重构马克思的异化理论十分有益的，因为马克思异化理论仍然是分析当代社会的重要工具，通过对其当代性的重构可以为当今社会女性发展寻找更多的路径和方向。%The development of consumer society has changed people’s lifestyles and habits. In the process, and as a stable consumer group, women are experiencing a stage of empowerment, allowing for increased rights and freedom. However, this can be alienating. To recognize the repression of women is a necessary condition for the safeguarding of rights. In this regard, reconstruction of Marx’s alienation theory is very useful in analyzing contemporary society.
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