论高职院校广告设计专业课程建设的发展方向

摘要

高职院校的广告设计专业课程设置应从市场需求出发,不断对专业课程设置进行调整,以适应快速发展的商业广告设计市场。培养出优秀的、能够快速胜任工作岗位需求的高职广告设计专业人才。%The curriculum setting for the major should meet the demands of the market; constantly adjust to the specialty curricuhum to adapt to the rapid development of the commercial design market. We can ultivate excellent advertising design talents who can be competent for their jobs.