拉萨市国内游客特征研究

摘要

Further research on the characteristics of tourists could promote the sustainable development of tourism destination.Certain results are generated based on the detailed investigation and analysis of the characteristics of domestic tourists in Lhasa:1)the tourist source is quite wide,and the gender is in balance mainly with the age of 18-45 and middle income;2) most tourists prefer the unique human and natural landscape in Lhasa City,with the main choice of transportation as economy-traffic,and the optional-tour accounts for a large proportion,exhibiting medium level of tourism consumption;3) the demographic characteristics of tourists would impact on the tourist behavior characteristics.%对游客特征进行深入研究,能为旅游目的地的可持续发展起到促进作用.本文在调查问卷的基础上,分析了拉萨市国内游客特征,得到以下结果:1)来源广泛,性别平衡,以青壮年和中等收入为主;2)偏好拉萨市独特的人文和自然景观,主要选择经济型交通方式,自助游占据较大比例,中等水平的旅游消费;3)游客的人口学特征会直接影响其旅游行为特征.