通过对比影响力较高和影响力较低的两组高校官方微博，分析它们在发布频率、发布时间段、发布形式、议题类型、发布来源、语言风格等6个方面的异同点，计算每条微博的被转发数、被评论数、被赞数的总和以表示其反响力，利用方差分析研究反响力与议题类型的相关关系，从而为微博信息的发布控制提供建议，供高校官方微博借鉴。%The paper contrasts two groups of university official microblog, the higher influential one and the lower influential one, analyzes their similarities and differences in 6 aspects of frequency, time, forms, topic types, sources, language styles. It calculates sum-mation of forwarding times, comments and lauds of each microblog message to represent its reaction force;uses variance analysis to an-alyze the correlation between reaction force and topic types, so as to provide advice for university official microblog ’s releasing mes-sage.
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