基于微信公众平台医院品牌传播

摘要

The development of new media has brought a new means for brand communication .With the in-creasing influence of WeChat as an emerging medium , hospitals have set up their WeChat public platforms one after another, while many problems were brought about , too.This article discusses the effect of WeChat public platform on brand communication of a hospital and puts forward the corresponding countermeasures against the problems ex -isting in hospitals'WeChat public platforms.%新媒体的不断发展,为品牌传播提供新途径.微信作为新兴媒体,随着其影响力的不断增加,医院纷纷建立起微信公众平台,但也出现不少问题.文章从微信公众平台对医院品牌传播的作用出发,结合当前医院微信公众平台存在的问题,提出相应对策.