可穿戴设备消费者接受度实证研究

摘要

In recent years, wearable devices is very popular in the technology industry. But as new electronic consumer products, wearable devices market is not fully open. Research on user acceptance of wearable devices is still blank. In this paper, with a view to the value-based adpotion model, we choose the user acceptance of wearable devices for research. According to characteristics of wearable devices,we establish the model of user acceptance model for wearable devices,investigate and analyze the current situation of the user acceptance of wearable devices,then put forword suggestions and references for the development of wearable devices market.%近年来，可穿戴设备大热于科技行业。但是作为新兴的电子消费产品，可穿戴的市场并未完全打开。针对于可穿戴设备用户接受程度以及市场发展的研究还是空白。本文将着眼于价值接受模型，对可穿戴设备的用户接受度进行研究。根据可穿戴设备的特点，建立了可穿戴设备的用户价值接受模型，并对可穿戴设备的用户接受现状进行调查分析，提出了发展对策，为可穿戴设备市场的开拓提出了建议及参考。