基于组织生态学的淘宝村发展模式案例研究

摘要

Along with the popularization of Internet in the rural and the rapid development of e-commerce industry, Taobao-villages was born and developed rapidly in several provinces, which has been the important economic phenomenon in the Internet age.Domestic research for this phenomenon was lack of theoretical support, just focusing on Tracking, investigation and description.Therefore, this article use the case material provided by Alibaba institute,and select three representative taobao -villages for case analysis. Based on Organizational ecology,this article Firstly summarizes the powers that make the taobao village was born,then focuses on analyzing the reasons, principle sand advantages and disadvantages of three taobao -villages using three different development models.What is more,this article provides suggestions about future development to Taobao-villages under the three developing models.All of these are innovative and have realistic significance.%随着我国互联网向农村普及和电子商务业的快速发展，淘宝村在多个省份相继诞生，并呈现井喷式发展，已经是网络时代重要的经济现象。国内对于淘宝村现象的研究多停留在跟踪、考察和描述阶段，缺少理论支持。因此，本文利用阿里巴巴研究院提供的案例素材，精选3个具有代表性的淘宝村来进行案例分析。本文使用组织生态学的相关理论，首先总结了淘宝村诞生的动力，然后重点对3个淘宝村采用三种不同发展模式的原因、原理和利弊进行对比分析，并对三种模式下淘宝村的未来的发展路径提供了建议，具有创新性和现实意义。