浅析品牌专卖店展示空间体验设计原则

摘要

品牌专卖店展示空间设计越来越注重提高顾客的体验。本文以诸多优秀专卖店展示设计案例为基础，从本能体验、行为体验、反思体验三个层面着手，分析顾客在不同品牌专卖店展示空间环境中的五感感知情况、使用行为感受以及对于整体展示空间的联想反思等三种不同层面的体验情况，从而引出品牌专卖店展示空间设计能够有效提高顾客体验的相应设计原则。%The display space design of exclusive stores is increasingly focused on the better shopping experience.Based on numerous excellent design cases of exclusive store display,this paper takes measures from three sides:instinct experience,behavior experience,reflection experience to analyze the perception through the five senses of sight,touch,hearing,taste and smell;the feelings through the use behavior and the connect and reflect on the entire display space,thereby leading to relevant principles that enhance customer experience effectively for the design of exclusive stores display space.