文章结合微平台环境下微信、微博等媒介的信息传播优势，提出了体育健身休闲产业推广模式的新策略，旨在提高体育健身休闲对公众的吸引力和识别能力，通过网络技术手段追踪体育参与人群对体育健身休闲项目的最新评价，获取公众体育参与动态信息。%Combined with the information dissemination superiority Micro message, micro-blog media platform micro environment,put forward the new strategy of promotion mode of physical fitness and leisure industry, to enhance the attractiveness and recognition ability of the public sports leisure sports participators, tracking the latest evaluation of sports fitness and leisure project through the network technology,access to public participation in sports dynamic information.
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