多模态话语分析视角下的少数民族地区新闻网页设计探究--以内蒙古自治区为例

摘要

随着科学技术的发展，互联网的日益推广，新闻网页已经成为人们认识世界的媒介，它们通过语言、图片、声音和视频等多模式进行意义再现，具有明显的多模态特征。本文首先向读者介绍了多模态话语分析理论，将其运用到少数民族地区新闻网页设计中，构建出以版面设计、语言文本、辅助元素三合一的少数民族地区新闻网页多模态话语框架。文章以笔者所在地区内蒙古新闻网为个例，同新华网相比较，说明多模态话语在新闻网页设计中的应用。针对内蒙古新闻网存在的排版不合理、缺少图片、未引进视频等诸多不足之处，提出改进建议。%With the development of science and technology, increasing the promotion of the Internet,news pages designing has become the world's media awareness which has multi-modal obvious characteristics,reproducing through language,pictures,sound and video and other multi-mode.This paper introduces the reader to the multimodal discourse analysis theory,which is applied to the minority Regional News web design,constructed with layout,text language,ethnic minority areas news pages Multimodal Discourse framework triple auxiliary elements.Taking the area of Inner Mongolia News Network is the author a case,compared with Xinhua,indicating Multimodal Discourse news web application design.Inner Mongolia News Network exists for typesetting unreasonable,the lack of pictures,did not introduce many deficiencies video,make recommendations for improvement.