基于情景感知的移动广告研究

摘要

This paper in the analysis based on the characteristics of the mobile advertising,from the user's point of view of through analyzing the situation of the mobile advertising were studied to mobile commerce mode study gives some reference.%本文在分析移动广告特性的基础上，从用户的角度出发，通过实证对情景化的移动广告进行了研究，希望能够为移动商务的模式研究给出一定的参考。