互联网行业平台企业发展战略研究--以淘宝网平台为例

摘要

以互联网应用为代表的平台型企业在如今信息时代的快速成长以及所取得的巨大成功，促使传统制造业企业开始向平台型企业转型。文章以互联网平台企业为研究对象，探讨其发展演变路径中的关键要素，为平台型企业的发展、传统产业中企业的转型提供战略性依据。文章从经济学和战略管理的研究视角对平台和平台型企业等相关概念进行了综述，并通过对阿里巴巴淘宝网平台发展演变路径的分析，论证平台型企业发展战略的关键因素，并由研究结果得出相关启示。%Lots of platform enterprises with Internet application develop rapidly and make great successes in the age of infor⁃mation,this trend has bought chances for traditional manufacturing enterprises. Some of them try to restructuring. Therefore, this paper takes the development strategy of platform enterprises as the research object. And then,the paper,in order to prove it is an effective way for traditional manufacturing enterprises restructuring,discusses the key elements of platform enterprises evolutionary pathways. First of all,the paper describes the related theories and concepts of platform and platform enterprises. In addition,the paper analyzes the evolutionary pathways of Taobao platform as a successful case. After that,it proves the key elements of development strategy of platform enterprises. Finally,the study results certify that the key elements would promote traditional manufacturing enterprises restructuring.