我国O2O电子商务模式分析

摘要

本文围绕O2O模式的概念发展现状，分析了O2O模式的优势以及发展中面临的瓶颈，通过对瓶颈因素的分析，提出了相应的发展策略，以促进O2O模式健康发展，为实践提供理论参考%This article focuses on the concept and development status of O2O and analysis the advantages and difficulties .Though the analysis of difficulties, Hhis article puts forward the development strategy,in order to promote the healthy development of O2O model and provides a theoretical reference for practice.