存量经营时代潜在4G用户分析

摘要

Based on 2G/3G/4G customers in a business district, it analyzes the basic properties and communication behavior of them, such as age, gender, customer rating, network age, package, terminal, cal duration, traffic, geographic distribution, etc, it com-pares upgraded customers consumption level with the previous level, analyzes clustering features to circle high-quality and high-viscosity customers which need 4G business potential y, pushes them to upgrade package actively, to support 4G net-work planning and construction.%针对某业务区现有2G/3G/4G用户群体，分析用户的基本属性和通信行为，如用户年龄、性别、客户等级、入网时长、套餐选择、终端选择、通话时长、流量使用、业务偏好、地理分布等，统计4G签转用户签转前后通信消费的变化，分析聚类特性，圈出其中高品质、高黏性，对4G业务有潜在需求的2G/3G用户，以其作为4G潜在用户，推动存量用户的签转，支撑4G网络规划与建设。