网页图标视觉引导设计研究

摘要

网页图标作为网站设计中一个不可或缺的组成部分，起着对网页信息的强调和提示性作用，引导人们的行为操作和信息获取的重要功能。本文从网页图标的基本功能出发，结合认知心理学，阐述了要构建有效的网页图标视觉引导主要有四种设计方法：隐喻引导、分类引导、方向性引导、动态元素引导。此外，本文还就不同表现形式的网页图标的特点和视觉引导优势做了阐述。%Web page icon is an indispensable component in the web design. It plays an important role in emphasizing and prompting web information. And it also has a most important function which can guide people's behavior and information retrieval. In this paper, starting from the basic function of web page icon and combining with the cognitive psychology, it expounded on how to build the effective visual guidance of web page icon. There were four main methods:metaphor guidance, classified guidance, directional guidance and dynamic elements guidance. In addition, it expounded on the characteristics of different forms of web page icon, and their advantages of visual guidance.