视觉传达设计转型中的“互补”特性探究

摘要

互补，是一种根植于中国传统文化的辩证思想，强调“叩其两端”的看待事物；是一种联系的、动态的、发展的观念；更是一种方法，通过相互补充，以求完整，强调并协、融合与综合。本文运用“互补的视角”来看待、分析视觉传达设计从传统媒介向新媒介转型过程中的设计问题，探究其在阅读方式、信息传达媒介、信息呈现方式、信息接受方式以及视觉审美方式等方面的互补特征。%Complementary is based on the dialectical thinking of Chinese traditional culture, of which the emphasis is put on the thinking pattern of "tackling both extremes". It is not only an interrelated, dynamic and ongoing concept, but also a method for completeness with complementarity, integrity and comprehension as its key points. This paper applies "complementary perspective" to analyze the design problems of visual communication design in the process where traditional media transforms into new media, to explore its complementary characteristics from the aspects including reading methods, information transmission media, information presentation methods, information accepting methods and visual aesthetic methods.