“复古还潮”--百年上海设计中的图案设计与运用

摘要

In the fast-growing consumer era, more and more fashion items appear in the streets while the application of traditional elements is declining. The graphic design in Retro Boom is the use of traditional art forms to the attempt of modern design. In order to be more in line with modern aesthetic, it carries with patterns in modern Shanghai for the creation, bringing traditional patterns integrated with modern designs. As a result, we can better protect and inherit the culture with Shanghai style. Based on the visual representation in modern graphics of retro graphics as wel as a series of popularization and application, author hopes that it can better benefits people.%在快速发展的消费时代，时尚潮流的物品出现在大街小巷，但是传统元素的应用在日益减少。而“复古还潮”图案的设计是运用传统图案艺术形式进行的现代设计尝试，它是以近现代上海图案为创作载体，将传统图案与现代设计相互融合，使其更符合现代人的审美，对保护和传承海派文化具有较大意义。笔者以现代的视觉方式表现复古图形的魅力，同时进行一系列推广应用，使其更好地传播于受众。