移动社交应用中的适度设计研究

摘要

Objective is to research the modest interaction design research for mobile social applications. Method is to summarize the needs of mobile social applications, on the basis of understanding and arranging theories and methods of appropriate design in the existing products to appropriate design strategy for mobile social application. Conclusion is that it raises 3 new methods for the mobile social applications, which provides a new way for the future mobile social application design by vertical segments on user requirements, modest interaction design in mobile scenarios and modest immersive experience against fragmentation of use behavior.%目的：研究移动社交应用中的适度设计。方法通过剖析现有移动社交应用存在的问题及发展趋势，归纳总结移动社交应用的使用需求。并通过整理和理解现有产品设计中关于适度设计的理论和方法，探讨移动社交应用的适度设计策略。结论提出适度设计运用于移动社交应用的三大策略，即针对用户需求作出社交领域的垂直化细分；针对移动场景进行适度的交互方式设计；针对碎片化的使用方式进行适度的沉浸感体验设计。为今后的移动社交应用设计提供新思路。