时尚与认同感--品牌形象，潮流追逐与其他

摘要

A large amount of consumers are purchasing apple's product after watching the Apple Event on September. Not only the product itself attracted them, but also the brand image it stands for. There are also other trends that people love to folow. Someone views its a irrational behavior, but some people have different opinions. And in some extents, Brand managers and designers of the brand image in which also play a role in pushing waves.%苹果公司每年9月的新品发布后都会吸引大批消费者前去购买，使用苹果产品的消费者不仅是被产品本身吸引，还被产品背后的品牌形象所折服，在类似的潮流追逐中，用户是理性的消费还是感性的，不同人有不同的观点。而品牌的管理者与品牌形象的设计者在这其中又起到了推波澜的作用。