After fierce competition, Obama won the presidential race and was successfully elected as the firstAfrican-American President in US history. Unlike his predecessors, his success is primarily dependent on personalstruggle rather than renowned family background or remarkable personal political experience andaccomplishments; the change in US political environment reflected by the case is defined as ＂The ObamaPhenomenon＂. The Obama Phenomenon is the product of a variety of factors： The values of Individualism alongwith the philosophy of Pragmatism have built the macro-environment for it; Obama＇s elite political backgroundand his excellent personal strengths have laid the foundation for his success; the mistakes in domestic and foreignaffairs made by the Bush Administration made the Republican Party lose popular support, which removed theobstacles to Obama＇s success. This paper is to explore the reasons for Obama＇s success so as to contribute to abetter understanding of the changes in US society, in particular its political environment, excavate the impetus forthe changes, and rationally predict its tendency
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