面向 Android 应用的用户行为分析方法

摘要

针对以往基于站点访问的用户行为分析方法无法准确分析移动应用用户行为的问题，设计并实现了一套Android 移动终端用户行为数据采集机制，基于该机制在移动终端采集到的用户行为数据，以页面驻留时间统计和页面入口合理性分析为例阐述了面向 Android 应用用户行为分析的具体方法。模拟实验结果表明，针对 Android 应用，与以往基于网络站点访问的用户行为分析方法相比，本方法在对用户行为的统计分析准确性方面更具优势。%In view of the user behavior analysis method based on the site to access can’t accurate analysis of mobile application user behavior problems, this paper designs and realizes an android mobile terminal user behavior data collection mechanism. Based on the data collected by this mechanism at the mobile terminal, this paper expounds the concrete me-thods for the analysis of user behavior for Android application with the analysis of rationality of dwell time statistics page and page entrance as an example. Simulation results shows that, in view of the Android applications, and based on the pre-vious web site compared to access to user behavior analysis method, our methodhave more advantage in terms of statistical analysis of accuracy.